ISBN: 978-1-118-31968-0 January 2012 184 Pages
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Learn how to write effective:
- website text.
Expert communicator Baden Eunson shows you how to design documents, employ persuasive techniques and how to recognise (and foil) the mind games some people play. Also, discover how to avoid the pitfalls of planning and editing documents to become a proficient and fluent writer.
Effective writing is a skill that everyone can develop and is a vital attribute for those who wish to succeed in the highly competitive business world.
Table of contents
1 Letters 1 — what they are and how to write them 1
2 Letters 2 — giving good news and bad news 19
3 Letters 3 — persuading 47
4 Memos 57
5 Reports 67
6 Online writing — emails and websites 105