Skip to main content

CauseWired: Plugging In, Getting Involved, Changing the World

CauseWired: Plugging In, Getting Involved, Changing the World

Tom Watson

ISBN: 978-0-470-91820-3

Dec 2010

272 pages

In Stock



Now in paperback, an eye-opening guide to the massive societal impact of online social networks

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the ""net native"" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.

  • Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
  • Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

About the Author.




Chapter 1: Lost in the Flood: Wired Causes Rise.

Chapter 2: Friending for Good: The Facebook Philanthropists.

Chapter 3: Signing up to Fight Evil: The Network Acts.

Chapter 4: Portfolios for Change: Peer-to-Peer Philanthropy.

Chapter 5: Defi ned by Causes: The Public Lives of Millennials.

Chapter 6: From the Bottom Up: ""The Order Is Rapidly Fading"".

Chapter 7: Spare the Paperwork: The Quick Rise of Flash Causes.

Chapter 8: Heralds of Change: Giving Goes Open Source.

Chapter 9: Aspiration and Activism: Armies of Online Leaders.

Chapter 10: Distributing the CauseWired Future.


Further Reading.