Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Part One Introducing Generation 2.0.
1 Meet the Kids: Say Hello to the Newest Wave of Millennials.
2 The Tribes and Their Trends: Figuring Out What Kids Want When They’re More Different than Alike.
Part Two What Millennials Want Now.
3 “I Want It”: What Millennials Buy and Why.
4 “I Texted You :)”: Screen Time, All the Time: How Technology Is Rewiring the New Millennial.
5 “Awesome!”: Everything Old School Is New Again: Why Some Brands Will Be Around When Millennials Have Kids of Their Own.
6 “I Just Want to Be Mii (and Me)”: The Importance of Letting Kids Be Kids.
Part Three Young Today, Grown Tomorrow.
7 BuzzSpotting: Tween and Teen Trends That Will Change the Way We Live and Work.
8 The Coming of the Global Mobile: How the New Millennials Will Shape the Future.
About the Author.