Skip to main content

China CEO: A Case Guide for Business Leaders in China

China CEO: A Case Guide for Business Leaders in China

Juan Antonio Fernandez, Liu Shengjun

ISBN: 978-0-470-82224-1

Jun 2007

300 pages

In Stock



CHINA CEO: A Case Guide for Business Leaders in China

Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast paced business environment and surprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses.

The authors' philosophy is that readers can learn most effectively through the experience of others captured in real cases! The book includes a broad range of companies, such as Emerson, Eli Lily, General Motors, Peugeot, Carrefour, Daimler-Chrysler, Picanol. It also includes more personal experiences concerning the many challenges of expatriate-living in China , some of whom have started their own businesses.

The book provides concise but insightful analysis to help readers to get the most from the case studies. As a result, this book will help you get better prepared to face the varied challenges you will find in China. These cases complement the material presented in a previous work, China CEO: Voices of Experience from 20 International Business Leaders, also published by John Wiley & Sons.

Buy Both and Save 25%!

This item: China CEO: A Case Guide for Business Leaders in China

The Five Literacies of Global Leadership: What Authentic Leaders Know and You Need to Find Out (Hardcover $70.00)

Original Price:$91.95

Purchased together:$68.96

save $22.99

Cannot be combined with any other offers.

Buy Both and Save 25%!

This item: China CEO: A Case Guide for Business Leaders in China

China CEO: Voices of Experience from 20 International Business Leaders (Paperback $21.95)

Original Price:$43.90

Purchased together:$32.93

save $10.97

Cannot be combined with any other offers.

Introduction xi

Acknowledgements xix

1 Leadership in China: Putting the heart where the mind is 1

Introduction 2

Case study: Emerson Electric (Suzhou) Co., Ltd 7


Howard Ward, Professor of Management, CEIBS 26

Gousheng Zhu, Operation General Manager, BOC China 30

2 Human resources in China: Chasing the runaway bride 35

Introduction 36

Case study: Eli Lilly and Company, China affiliate, war for talent 42


William H. Mobley, Professor of Management, CEIBS 58

Founder of Mobley Group Pacific Limited

Angeli Kwauk, Area Director of Human Resources, China Grand Hyatt Shanghai 60

Xiaotong Li, HR Director, Shared Service Organization 64

Henkel (China) Investment Co. Ltd

3 Joint ventures: Dancing the Chinese tango 69

Introduction 70

Case study: Guangzhou Peugeot Automobile Co., Ltd 76


Per V. Jenster, Professor of Management, CEIBS 88

Wei Joo Chai, Factory Manager, Shanghai Kerry Oils and Grains Industries Ltd 91

4 Dealing with headquarters: The art of juggling 99

Introduction 100

Case study: Picanol China 106


Willem P. Burgers, Professor of Marketing and Strategy, Bayer Healthcare Chair in Strategy and Marketing, CEIBS 125

Hans-Peter Bouvard, Director Business Dev. Northern Asia Reichle + De-Massari Far East (Pte) Ltd 128

Gary An, General Manager, Amphenol East Asia Electronic Technology (Shenzhen) Co., Ltd, Amphenol Commercial Products (Chengdu) Co., Ltd 131

5 Counterfeiters in China: Catch me if you can 135

Introduction 136

Case study: GM China versus Chery, disputes over intellectual property rights 141


Gerald E. Fryxell, Professor of Management, CEIBS 155

Doug Ho Song, Managing Director, Doosan Leadership Institute, Doosan Group 157

6 Chinese consumers: The new kids on the block 161

Introduction 162

Case study: Mercedes-Benz and Wuhan Wild Animal Park 168


Dongsheng Zhou, Professor of Marketing, CEIBS 179

Yufeng Zhao, General Manager, Progress Strategy Consulting Co., Ltd 182

7 Government relationship: Playing Chinese poker 187

Introduction 188

Case study: Carrefour China, revamping business to follow local rules 193


Thomas E. Callarman, Professor of Operations Management, CEIBS 209

Sergiy Lesnyak, Chief Representative, Ferrexpo Group in China 211

Xuezheng Li, Global Sales Director, Beijing BOE Optoelectronics Technology Co., Ltd, Former Chief Public Relations Officer, BOE Technology Group Co., Ltd. 124

8 Expatriates in China: Lost in translation 219

Introduction 220

Case study: The lollypop that turned bitter, the experience of an expatriate couple in China 225


Bala Ramasamy, Professor of Economics, CEIBS 240

Bettina Ganghofer, Deputy General Manager, Shanghai Pudong International Airport Cargo Terminal Co., Ltd (Lufthansa JV) 243

9 Foreign entrepreneurs: Chasing the China dream 247

Introduction 248

Case study: Personal reflections of three foreign entrepreneurs in China 254


Dingkun Ge, Professor of Strategy & Entrepreneurship, CEIBS 274

Shaun Rein, Managing Director, China Market Research Group (CMR) 277

Index 283