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Coaching with the Brain in Mind: Foundations for Practice



Coaching with the Brain in Mind: Foundations for Practice

David Rock, Linda J. Page

ISBN: 978-0-470-40568-0 August 2009 544 Pages


Coaching Brain in Mind

Foundations for Practice

David Rock and Linda J. Page, PhD

Discover the science behind brain-based coaching

By understanding how the brain works, coaching professionals can better tailor their language, strategies, and goals to be in alignment with an individual's "hard-wired" way of thinking. Written by two well-known coaching professionals, David Rock and Linda Page, Coaching with the Brain in Mind presents the tools and methodologies that can be employed by novice and experienced coaches alike to create an effective—and ultimately more rewarding—relationship for both coach and client.

This informative guide to the neuroscience of coaching clearly demonstrates how brain-based coaching works in practice, and how the power of the mind can be harnessed to help an individual learn and grow. Illustrated with numerous case examples and stories, this book is organized for immediate use by professionals in their client work.

Coverage includes:

  • A succinct but comprehensive overview of the major scientific and theoretical foundations for coaching and their implications for practice

  • How the language of coaching—setting goals, making connections, becoming more aware, seeking breakthroughs, and taking action—parallels what neuroscientists tell us about how the brain operates

  • Neuroscience as a natural platform for the ongoing development of coaching

Building on the existing foundation of coaching by adding neuroscience as an evidence base for the profession, Coaching with the Brain in Mind shows that it is possible to become a better professional coach by understanding how the brain works. As well, the authors, through their research, present that an understanding of neuroscience research, however new and speculative, can help coaches and leaders fulfill their potential as change agents in the lives of others.

Preface: Who should read this book?

Chapter 1: Introduction—What are the questions?

Part I: Who are we?

Chapter 2: Bedrock—Ontology.

Chapter 3: Pillar—Social Embeddedness.

Chapter 4: Neuroscience Platform—Mindfulness.

Part II: How can we be healthy?

Chapter 5: Bedrock—Health Practices.

Chapter 6: Pillar—Optimizing Performance.

Chapter 7: Neuroscience Platform—Neuroplasticity.

Part III: Why do we do what we do?

Chapter 8: Bedrock—Psychology.

Chapter 9: Pillar—Activating the Mind.

Chapter 10: Neuroscience Platform—Cognition.

Part IV: How can we feel better?

Chapter 11: Bedrock—Psychotherapy.

Chapter 12: Pillar—Accentuate the positive.

Chapter 13: Neuroscience Platform—Emotions.

Part V: How can we get along?

Chapter 14: Bedrock—Management.

Chapter 15: Pillar—Leadership.

Chapter 16: Neuroscience Platform—NeuroLeadership.

Chapter 17: Conclusion—What are we doing here?