Skip to main content

Communicating for Change

Paperback

$58.00

Communicating for Change

Roger D'Aprix

ISBN: 978-0-787-90199-8 February 1996 Jossey-Bass 176 Pages

Download Product Flyer

Download Product Flyer

Download Product Flyer is to download PDF in new tab. This is a dummy description. Download Product Flyer is to download PDF in new tab. This is a dummy description. Download Product Flyer is to download PDF in new tab. This is a dummy description. Download Product Flyer is to download PDF in new tab. This is a dummy description.

Description

Marshal support throughout your organization

Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
Turning All Eyes Outward: The Customer as the Cause of Change.

Enabling People to Connect with Change.

The Pitfalls of Reactive Communication.

Market-Based Strategic Communication.

Aligning Individual Effort with Organizational Goals.

Telling and Retelling: The Leader's Communication Role.

Challenges to Effective Strategic Communication.

The Importance of Trust.