Communicating in the 21st Century (C21), 4th edition, is the most comprehensive, flexible and affordable resource package ever developed in the field of communication in Australia. Significantly, it is an original work, not an adaptation of a US or UK text. The author, Baden Eunson, draws on decades of experience in education and industry, building on the success of the previous editions of this text to deliver a total learning package, featuring much new content unavailable elsewhere.
Well-developed interpersonal and communication skills are increasingly in demand by employers in all industries. In today’s competitive career market, C21 is the perfect tool for students, lecturers and professionals at graduate, postgraduate and professional certificate levels.
Course managers can give graduates the differentiating edge in the job market by showing that their graduates have much more to offer than just calibre of academic results in their major studies — by studying the content of C21 in professional communication subjects/units/modules, and being given course credit for their studies. Employers are crying out for the content this resource provides.
This fourth edition contains comprehensive, up-to-date and highly referenced coverage of communication theory continuing to be balanced with extensive practical skill activities. The resource is written in a user-friendly, accessible style and is enhanced by informative illustrations. Each chapter is a tightly structured learning unit based on specific objectives, and includes self-assessment tasks, ethical dilemma case studies, review questions and applied exercises. This is a resource to keep for professional and personal development.
How to use this book xx
1 Communication today 2
2 Document design and graphic communication 42
3 Doing and using research 80
4 Letter writing 122
5 Reports and proposals 164
6 Online writing 216
7 Academic writing: the essay 248
8 Nonverbal communication 284
9 Interpersonal skills 1: emotional intelligence, self-talk and assertiveness and the cooperative principle 314
10 Interpersonal skills 2: listening, questioning and feedback, the Johari window and impression management 344
11 Oral communication 382
12 Argument: logic, persuasion and influence 422
13 Negotiation skills 454
14 Conflict management 494
15 Intercultural communication 524
16 Organisational communication 570
17 Public communication 616
18 Team communication E-CHAPTER
19 Communicating in meetings E-CHAPTER
20 Employment communication E-CHAPTER
21 Social media E-CHAPTER