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Communicating in the 21st Century 3E iStudy Version 1

Communicating in the 21st Century 3E iStudy Version 1

Baden Eunson

ISBN: 978-1-742-16617-9

Nov 2011

750 pages


The 3rd edition of Communicating in the 21st Century (C21) continues to be a flexible and affordable resource package that draws from the authors decades of experience in education and industry. Comprehensive and highly referenced theory coverage is balanced with a wealth of practical skill activities, and it is written in a user-friendly, accessible style that is perfectly complemented by informative visual illustrations. Each of the text's 22 chapters is a tightly structured learning unit based on specific objectives, and includes self-assessment tasks, ethical dilemma case studies, review questions and applied exercises. In addition, a further 8 chapters on specialized communication topics are available online.

Related Resources

Chapter 1 Communication today

Chapter 2 Document design and graphic communication

Chapter 3 Doing and using research

Chapter 4 Letters, emails and memos

Chapter 5 Reports and proposals

Chapter 6 Online writing

Chapter 7 Academic writing : the essay

Chapter 8 Nonverbal communication

Chapter 9 Interpersonal skills 1: emotional intelligence, self-talk and assertiveness

Chapter 10 Interpersonal 2 : listening, questioning and feedback

Chapter 11 Oral communication

Chapter 12 Argument: logic, persuasion and influence

Chapter 13 Negotiation skills

Chapter 14 Conflict management

Chapter 15 Intercultural communication

Chapter 16 Organisational communication

Chapter 17 Public communication

Chapter 18 Team communication

Chapter 19 Communicating in meetings

Chapter 20 Employment communication

Chapter 21 Social media

Online Chapters

1. Writing Skills 1: Grammar

2. Writing skills 2: Punctuation, spelling and usage

3. Writing Skills 3: Style

4. Writing Skills 4: Plain English

5. Writing Skills 5: How to write

6. Scientific and technical writing

7. Gender and communication

8. Media communication

9. Communicating with customers

10. Leadership and communication

Full colour presentation

• Accompanied by a digital Interactive Study Guide containing a range of interactive modules, skills assessment exercises and template documents to enhance student understanding of key communication concepts

• Chapter 1: consideration of new technological channels (blogs, wikis) and a new RSVP model of integrating messages with technology

• Chapter 2: the ‘eye candy' model of breaking up text with graphic material to arrest the attention of readers, Microsoft Office 2010, and updated data on graphics

• Chapter 3: a new screenshot of research engines, internet searching, expanded treatment of Harvard citation methods

• Chapter 4: integration of letters, memos and emails as genres

• Chapter 5: new material on pitfalls of using academic essay style in business reports, perils of tendering in corrupt situations

• Chapter 6: new Australian material in web design section

• Chapter 7: complete updates of ‘good' and ‘bad' model essays

• Chapter 8: new examples of non-verbal behaviour with biological bases

• Chapter 9: update on emotional intelligence, new four-way model of self-talk, new assertiveness diagrams

• Chapter 10: new material on listening processes, listening and technological overload

• Chapter 11: material on new technologies to aid speaking, presentation

• Chapter 12: new presentation of inductive and deductive logic, new collection of fallacies

• Chapter 13: ‘winner's curse' concept, new list of tactics

• Chapter 14: expansion of conflict diagnostic model

• Chapter 15: new material on conflict between cultures, controversies about differing intercultural models

• Chapter 16: new material on knowledge management

• Chapter 17: new material on limiter publics, examples of situation analyses and matching solutions, position papers, profiles

• Chapter 18: techniques for controlling student team assignment participation, groupthink and the global financial crisis, variations in stages of group development, critique of outdoor teambuilding and competition versus cooperation

• Chapter 19: meeting failure checklist, problems with videoconferencing, topless meetings

• Chapter 20: new material on finding jobs, warning regarding employers vetting potential employees via Facebook and other new media, handwritten resumes, new material in ‘Job seeking: the funny side', new arguments for superiority of manual work over office work

• Chapter 21: new chapter on social media (blogs, Twitter, Facebook and so on). A critical examination of the technical, social and interpersonal aspects of this new mode of communication on Web 2.0.

  • 10 additional chapters available online at no extra cost, or in the e-book version of the text. Five of these chapters cover basic writing and English skills, providing additional support for students, particularly those with English as a second language.
  • Assess yourself. Each chapter contains at least one self-evaluation tool in the format of a short practical activity or checklist.
  • Student Study Guide at the end of each chapter includes a summary, key terms, review questions, applied activites, e-info, and a chapter case study.