About the Author
Richard Caddick (London) is managing director for cxpartners, a London-based design firm. Richard has been working on digital projects for over 14 years, working most recently with clients such as Expedia, Jaguar, The Cooperative Bank, Nokia and The Planning Portal.
Steve Cable (London) is a User Experience Consultant for cxpartners. Steve has worked on many research and design projects, most recently for clients including Nokia Music, Virgin Trains, Planning Portal and Saga Holidays.