DescriptionCommunication Counts differentiates itself from other books on communication, presentation, and media relations because it directly confronts the biggest challenges facing anyone who needs to communicate anything today: listeners’ time constraints and distractions. Written by renowned communications expert Mary Civiello, this detailed book offers a unique “modular” approach that will enable you to say what you need to say, in a way that it can best be heard and remembered, in a time frame that can be suited to any situation.
Introduction: Be Bright, Be Brief, Be Gone.
Part I: A Word in Edgewise.
Chapter 1 Your Lips Are Moving…but Is Anyone Listening?
Chapter 2 Message in a Module.
Chapter 3 The Fear Factor.
Part II: Message Boot Camp.
Chapter 4 Audience: The “What's In It For Me?” Principle.
Chapter 5 Substance: What's Your Headline?
Chapter 6 Style: ""V"" Is for…Visual, Vocal, and Verbal.
Chapter 7 Time Sense: The Lincoln Legacy.
Part III: Presentation Situations.
Chapter 8 Hold That Elevator: The One-Minute Message.
Chapter 9 Meeting Modules: The Meeting Meat Without the Fat.
Chapter 10 Main Attraction Modules.
Chapter 11 The Power To Cure PowerPoint and Master Other Visual Aids.
Chapter 12 “That's A Good Question”: Handling Q&A.
Chapter 13 Sharing the Stage: Panels and Team Presentations.
Chapter 14 A Moveable Feast: Presenting to International Audiences.
Part IV: Managing Your Media Moment.
Chapter 15 Reporters and Those They Report To.
Chapter 16 Making Your Message The Story.
Chapter 17 Serve It With Spice.
Chapter 18 Making the Most of Your Moment.
Part V: A Last Word.
Chapter 19 Oh No! Dealing with Worst-Case Scenarios.
About the Author.