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Competing with Information: A Manager's Guide to Creating Business Value with Information Content

Competing with Information: A Manager's Guide to Creating Business Value with Information Content

Donald A. Marchand (Editor)

ISBN: 978-0-471-89969-3

Jun 2000

352 pages

Select type: Hardcover

In Stock



In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a company's performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of 'strategic information alignment,' this book shows how information can create business value through delighting customers, being more innovative, managing risks and being the low-cost leader in your markets and industries. Learn the why, what and how of better information use and management in your company. At last, here is a book about managing information written specifically for business managers. Developed from the executive teaching, consulting and real world research of a team of faculty who work with the world's leading global companies every day, this book provides managers with the mindset and guidance to leverage the company's capabilities to use and manage information to create business value.
Why Information is the Responsibility of Every Manager (Donald Marchand); Creating Business Value with Information, (Donald Marchand); Using Information to Bond with Customers, (Jacques Horovitz); Information as a Service to the Customer, (Jacques Horovitz); Releasing the Power of Market Sensing, (Sean Meehan); Decisions at the Speed of Light (John Walsh); From Information to Knowledge (Xavier Gilbert); From Information and Knowledge to Innovation (Jean-Philippe Deschamps); Co-configuration (Andrew Boynton & Bart Victor); Using Information for Strategic Cost Reduction (Robert Howell); Information and the Management of Risk, (Stewart Hamilton); Controlling Risks, (Stewart Hamilton); Competing with Information — A Diagnostic for Managers (Donald Marchand); Open Company Values (Piero Morosini); The New Wave of Business Process Redesign and IT in Demand and Supply Chain Management (Donald Marchand); The IT Advantage (Donald Marchand); Building E-Commerce Capabilities (Donald Marchand)
Competing with Information is a useful handbook for anyone utterly confused by, or just interested in getting to grips with, the whole area of information and knowledge management." (Sunday Business Post, 16th July 2000)

"...well argued..." (Long Range Planning, Vol. 34 2001)

  • Aimed at non-specialist managers, and therefore practical enough to enable readers to become masters of 'competing with information'
  • Features a unique 'four-cross diagram' company benchmarking tool, as well as many other equally practical self-tests
  • Includes original and illuminating IMD case studies from around the world, many of which do not appear elsewhere