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Competitive Inteligence 2.0: Organization, Innovation and Territory

Competitive Inteligence 2.0: Organization, Innovation and Territory

Luc Quoniam (Editor)

ISBN: 978-1-118-60440-3

Feb 2013, Wiley-ISTE

400 pages

$157.99

Description

The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc.
This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.
This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

Foreword xiii
Zhouying JIN

Introduction xv
Luc QUONIAM

PART ONE: Organization 1

Chapter 1. Competitive Intelligence 2.0:

A Three-Dimensional Relationship? 3
Philippe KISLIN

1.1. Introduction: From information society boom 3

1.2. … to the emergence of competitive intelligence 5

1.3. CI perceived as a way of managing relationships  8

1.4. Decision-maker – watcher – information triangle: Toward a “bermudization” of actors? 11

1.5. Teaching companies to be “intelligent”: competitive versus competition? 15

1.6. Conclusion 17

1.7. Bibliography 19

Chapter 2. Management 2.0 23
Miguel ROMBERT TRIGO, João CASQUEIRA CARDOSO and Bruno Filipe CARVALHO SOARES

2.1. Introduction 23

2.2. Competitive environment of the 21st Century 24

2.3. Management 2.0: the world is flat, but organizations should be full 34

2.4. Conclusion 42

2.5. Bibliography 42

Chapter 3. Sustainable Development 2.0: Seeking “The Creation of Shared Values” 45
Fabrice MAULEON

3.1. Introduction 45

3.2. Common features of a new paradigm of 2.0 compliant organizational management 47

3.3. The outlines of Sustainable Development 2.0 56

3.4. Conclusion 68

3.5. Bibliography 69

Chapter 4. Corporate Education and Web 2.0 73
Miguel ROMBERT TRIGO, Alice Maria SALGADO GONÇALVES and João CASQUEIRA CARDOSO

4.1. Introduction: what is corporate education? 73

4.2. Evolution of corporate education 76

4.3. Corporate Education 2.0 79

4.4. Good examples of Corporate Education 2.0 84

4.5. Competitive Intelligence and Corporate Education 2.0 88

4.6. Conclusion 89

4.7. Bibliography 89

Chapter 5. Marketing 2.0 93
Sébastien BRUYÈRE

5.1. Introduction 93

5.2. E-marketing: a changing activity 93

5.3. Web Analytics: an essential discipline for an effective e-marketing piloting 98

5.4. Conclusion 110

5.5. Bibliography 111

PART TWO: Innovation 117

Chapter 6. Parallax: Mindset 2.0 119
Patricia DUPIN

6.1. Introduction 119

6.2. Thought and action in the digital age 119

6.3. Talent for economic intelligence 126

6.4. Final considerations 135

6.5. Bibliography 136

Chapter 7. Competitive Intelligence 2.0 Tools 139
Christophe DESCHAMPS

7.1. Introduction 139

7.2. The impact of 2.0 tools on the deployment of competitive intelligence in business 140

7.3. Typology of 2.0 technologies for competitive intelligence 148

7.4. Perspectives of Competitive Intelligence 2.0 156

7.5. Conclusion 158

7.6. Bibliography 159

Chapter 8. Patent Information 2.0, Technology Transfer, and Resource Development 161
Henri DOU

8.1. Introduction161

8.2. Methodology 162

8.3. International patent classification 163

8.4. A systematic analysis 164

8.5. Search strategies for establishing the initial corpus 167

8.6. Interpretation of results 169

8.7. More precise choices from selected patent 171

8.8. Generalization of the method 173

8.9. Conclusion 177

8.10. Bibliography 178

Chapter 9. Industrial Property: Competitive Weapon 2.0 (Case Study of Tenofovir) 179
Wanise BARROSO and Joachim QUEYRAS

9.1. Introduction179

9.2. Current status of the subject in the international context 181

9.3. Research and results on Tenofovir 183

9.4. Results 187

9.5. Conclusion 188

9.6. Bibliography 191

Chapter 10. Innovation, Serendipity 2.0, Filing Patents from Biomedical Literature Exploration 195
Jean-Dominique PIERRET and Fabrizio DOLFI

10.1. Introduction 195

10.2. The work of Don Swanson 197

10.3. Diseases-Physiopathology-Molecules (DPM) 201

10.4. Conclusion: the place of LBD today 208

10.5. Acknowledgment 213

10.6. Bibliography 213

Chapter 11. Processing Business News for Detecting Firms’ Global Networking Strategies 219
Brigitte GAY

11.1. Introduction 219

11.2. A strong trend: Webs of transactions 221

11.3. Leveraging Web 2.0 for analysis of global interfirm trade 224

11.4. Companies: “open” but “caught in the Web” 227

11.5. Conclusion 236

11.6. Bibliography 238

Chapter 12. Information Property and Liability in the 2.0?  241
Arnaud LUCIEN

12.1. Introduction 241

12.2. Information Property 2.0: questioning authors’ status 244

12.3. Personal information property: considering the topic in the light of 2.0 250

12.4. Publishing Activity 2.0: liability and information 253

12.5. Conclusion 257

12.6. Bibliography 258

PART THREE: Territory 261

Chapter 13. Territory and Organizational Reputation 2.0 263
Serge CHAUDY and Lucia GRANGET

13.1. Introduction 263

13.2. Communication strategies of organizations in the 2.0 concept 265

13.3. Promotion of the territories 272

13.4. Conclusion 281

13.5. Bibliography 282

Chapter 14. Triple Helix and Territorial Intelligence 2.0 285
Rosana PAULUCI

14.1. Evolution in the 2.0 world 285

14.2. Knowledge, innovation, and development 286

14.3. The ST&I systems for Brazilian intelligence 288

14.4. Innovation Portal, the observatory for strategic intelligence 294

14.5. The strategic intelligence system of the Innovation Portal (SISIP): a tool for the Brazilian government 300

14.6. Conclusion 312

14.7. Bibliography 312

Chapter 15. Regional Development 2.0 315
Henri DOU

15.1. Introduction 315

15.2. Definition of Competitive Intelligence 316

15.3. Innovation 317

15.4. An introductory example: South Korea 321

15.5. Other examples of cluster development 324

15.6. The “pre-clustering” in developing countries 327

15.7. Conclusion 330

15.8. Bibliography 331

Chapter 16. Government Strategies of Territorial Intelligence 2.0: Support to SMEs-TPE 333
Kira TARAPANOFF, José RINCON FERREIRA, and Lillian AlVARES

16.1. Introduction 333

16.2. Elements of the 2.0 concept applied to the TIN network 334

16.3. Social and economic impact of the TIN network: some indicators 346

16.4. Telecenters and competitive intelligence: The future of Innovation 2.0 348

16.5. Bibliography 349

Chapter 17. University: Catalyst for the Implementation of Competitive Intelligence 2.0 in Africa (Case Study of Nigeria) 351
Amos DAVID

17.1. Introduction 351

17.2. Genesis of the introduction of EI in Nigeria 352

17.3. Participation in international projects 356

17.4. Economic intelligence: a developmental perspective for Nigeria 359

17.5. Bibliography 360

List of Authors 363

Index 367