1 My Jewish Merchant Family.
My home town was never home. Thank heaven for Life magazine.
2 Sex, Drugs, and the Business of Rock-and-Roll.
Some went to business school; I managed a rock band. (Guess who had more fun?)
3 Bankruptcy at Home.
How I tried and failed to save my father’s business.
4 Helping to Invent Whole Foods.
Battles with my mentor made me wiser, confident, and determined never to work for anybody again.
5 Bike-Touring Adventures.
By the end of my cross-country journey, I’d decided to become an entrepreneur.
6 Building a Video Empire.
My perfect start-up: a hole-in-the-wall video store.
7 Millionaire Without a Mission.
I struck a deal with Blockbuster, headed for Silicon Valley, and left small-town retail behind forever.
8 My Professional Poker Career.
After two years of high-stakes poker, I was ready for anything.
9 Easy Dot Come: The Making of an Internet Pioneer.
How I founded and sold a company for $100 million in less than three years.
10 Easy Dot Go: Getting Carried Away with the Internet.
Good intentions but a lousy business plan is a great way to lose millions.
11 Adventures in the Wild.
The sharks of the South Pacific are as dangerous as the ones in Silicon Valley.
12 Taming a Wild Elephant.
I thought I was ready for the biggest project of my life; now I’m not so sure.
13 What It Takes (and Doesn’t Take) to Be an Entrepreneur.
Know yourself, keep learning, and hang on for the ride!
About the Authors.