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Consulting For Dummies

Consulting For Dummies

Philip Albon, Peter Economy, Bob Nelson

ISBN: 978-1-119-99744-3

Dec 2010

360 pages

Select type: E-Book


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Fully adapted for a UK audience by consultancy specialist, Philip Albon, this book is an essential guide for anyone considering  making a career out of consulting. Offering practical advice on all aspects of setting-up and running a successful consulting business including; setting your fees, keeping track of time and money, building business with new clients, winning proposals and business networking, Consulting For Dummies is the easiest way to make a name for yourself and profit from your expertise. 

Sections will include:

  • What’s a Consultant?– Deciding to set up and finding a business direction
  • The Consulting Process– How to create a business proposal, analyse the data, develop recommendations, present the findings, and make sure they’re implemented
  • Key Consulting Skills– Presenting a professional image, time-management and organisation, communication skills, writing reports and presentations, using technology
  • Setting up your Business– setting fees, drawing up contracts, setting up a home office, keeping track of time and money, multiplying effectiveness with support services
  • Marketing– Promotion, getting new clients, using referrals
  • Plus, new information  on Business reality– preparing for tax audits and general small business finance

This UK edition of Consulting For Dummies will fully update readers on current e-marketing techniques and the current opportunities offered to those using the Internet to promote their business and build a client list. It will also be adapted to include core UK business and finance information, crucial for those setting up alone. Topics such as bookkeeping and basic accountancy have been added, plus content on UK tax and how government policies affect small businesses. This new edition incorporates updated currency systems in order to cater for the UK market.

Introduction 1

Part I: So You Want to Be a Consultant 7

Chapter 1: Introducing the Wonderful World of Consulting 9

Chapter 2: Deciding Whether Consulting Is Right for You 23

Chapter 3: Taking the Plunge with Your Own Consulting Business 37

Part II: Get ting Your Consulting Business Of f the Ground 49

Chapter 4: Starting a Successful Consulting Business 51

Chapter 5: The Legal, Financial, and Ethical Considerations of Your Business 69

Chapter 6: What Are You Worth? Setting Your Fees91

Part III: The Consulting Process 109

Chapter 7: Defi ning the Problem and Writing a Winning Proposal 111

Chapter 8: Data Here, Data There, Data, Data, Everywhere 129

Chapter 9: Problem-Solving and Developing Recommendations 139

Chapter 10: Tell It Like It Is: Presenting Your Recommendations 147

Chapter 11: Implementation: Making Your Prescriptions Work 159

Part IV: Selling and Marketing Your Consulting Services 167

Chapter 12: The ABCs of Selling Consultancy 169

Chapter 13: Getting the Word Out: Promoting Your Business 183

Chapter 14: Building Business and Referrals through Current Clients 193

Chapter 15: Building Business with New Clients 205

Part V: Taking Care of Business 221

Chapter 16: Contracting for Business: It's a Deal! 223

Chapter 17: Keeping Track of Your Time and Money 235

Chapter 18: Communicating Your Way to Success 249

Chapter 19: Troubleshooting Issues and Problems 263

Part VI: Taking Your Consulting Business to the Next Level 275

Chapter 20: Building on Your Success 277

Chapter 21: Advanced Pricing Strategies 287

Chapter 22: Enhancing Your Image and Reputation 297

Part VII: The Par t of Tens 307

Chapter 23: Ten Ways to Improve Your Cash Flow 309

Chapter 24: Ten Effective Marketing Strategies for New Business 315

Chapter 25: Ten Ways to Build Business with a Client 321

Index 327