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Content Marketing Strategies For Dummies

Content Marketing Strategies For Dummies

Stephanie Diamond, Paul Clifford (Foreword by)

ISBN: 978-1-119-15454-9

Jan 2016

408 pages

In Stock

$29.99

Description

Drive your content marketing campaign toward success

Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.

Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.

  • Analyze customer data to better understand your target audience's journey
  • Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
  • Create and curate intelligent, engaging content that leads to action
  • Build upon your previous success with closed-loop analysis

Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Foreword xiii

Introduction 1

Part I: Getting Started with Content Marketing Strategies 5

Chapter 1: Establishing Your Content Marketing Strategy 7

Chapter 2: Capturing Your Customer’s Attention 31

Chapter 3: Understanding Your Business Model and Brand 49

Chapter 4: Facilitating Buy-In from Your Team 73

Chapter 5: Putting Your Content Marketing Plan and Presentation Together 85

Part II: Uncovering the Customer Experience 99

Chapter 6: Dipping into Customer Data 101

Chapter 7: Discovering Buyer Personas 113

Chapter 8: Taking the Buyer’s Journey 135

Chapter 9: Embracing Sales Enablement 157

Part III: Creating Actionable Content 169

Chapter 10: Examining Your Content Plan 171

Chapter 11: Exploring Content Types 189

Chapter 12: Storytelling for Content Marketers 213

Chapter 13: Creating Processes and Systems for Your Content 225

Part IV: Developing Channel Promotions 241

Chapter 14: Examining Channel Plans 243

Chapter@15: Sharing Your Content 259

Chapter 16: Looking at Paid, Earned, Shred, and Owned Media 279

Chapter 17: Delving into Syndication and Guest Posting 297

Chapter 18: Working with Influencers 315

Part V: Using Check-Back Analysis 337

Chapter 19: Reassessing Your Business Model and Brand Value 339

Chapter 20: Reviewing Your Content Marketing Strategy 351

Part VI: The Part of Tens 359

Chapter 21: Ten Problems Content Marketers Face 361

Chapter 22: Top Ten Blogs on Content Marketing 365

Chapter 23: Ten Free Tools for Content Marketing 369

Index 373

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