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Corporate Event Project Management

Hardcover

$96.95

Corporate Event Project Management

William O'Toole, Phyllis Mikolaitis

ISBN: 978-0-471-40240-4 May 2002 304 Pages

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Description

Corporate events require careful planning, scheduling, and control--all basic principles of project management. This book, part of the Wiley Events Management Series, guides students through the steps for planning a corporate event.

Foreword.

Preface.

Managing Events in the Corporate World.

The Corporate Event Project Management Process.

The Corporate Event Office and Documentation.

Venue: The Event Site.

Feasibility, Bidding, and Proposals.

Systems and Decisions.

Event Risk Management.

Contract Management.

Web-Enabled Corporate Event.

The Corporate Event Manual.

Costing, Procurement, and Cash Flow.

Demonstrating Value Through Measurement and Analysis.

Appendix 1: Sample Corporate Event Run Sheet and Forms.

Appendix 2: Risk Analysis Sheet.

Index.
  • Uses generally accepted project management tools to plan corporate events
  • Only book on the market that concentrates on Corporate Events alone.
  • Case Studies from North and South America, Europe, and the Asian-Pacific area.
  • Covers key topics such as choosing a venue or site, costing and procurement practices and evaluating risk and reducing it
  • Enhanced with numerous checklists, tables, flowcharts, and models