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Covert Persuasion: Psychological Tactics and Tricks to Win the Game



Covert Persuasion: Psychological Tactics and Tricks to Win the Game

Kevin Hogan, James Speakman

ISBN: 978-0-470-05141-2 September 2006 240 Pages


Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor

"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning


1 Covert Persuasion Begins in the Mind.

2 From “No” to “Yes”.

3 Covert Strategies for Changing Beliefs.

4 Covert Persuasion 101:The Tactics.

5 The Words of Covert Persuasion.

6 The Focused Outcome Mindset.

7 20 Keys to Using Covert Persuasion in a Story.

8 Using Questions to Covertly Persuade.

9 Using Emotions to Covertly Persuade.

10 27 Observations About People And How to Covertly Persuade Them.

11 Putting It All Together.

Appendix Covert Persuasion Worksheet.