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Creating Technology Strategies: How to Build Competitive Biomedical R&D

Hardcover

$160.95

Creating Technology Strategies: How to Build Competitive Biomedical R&D

Alice M. Sapienza

ISBN: 978-0-471-15370-2 September 1997 264 Pages

Description

This book provides concepts and pragmatic illustrations from the industry to help the reader understand complex and difficult issues that are crucial in biomedical research and development. It is intended to bridge the gap between R&D scientists and corporate executives in the biomedical industry and to ensure a strong link between corporate and R&D strategies.
About This Book.

About Strategy.

About Environment.

About Technology.

Determining Competitive Position.

Consistency and Competitiveness.

Changing Competitive Position.

Assessing the Fit of External Knowledge Sources.

Competitive Technology Strategy: Some Implications for Teams.

Index.