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Creative Execution: What Great Leaders Do to Unleash Bold Thinking and Innovation

Creative Execution: What Great Leaders Do to Unleash Bold Thinking and Innovation

Eric Beaudan

ISBN: 978-1-118-35109-3

May 2012, Jossey-Bass

272 pages

In Stock

$32.00

Description

The ultimate game-changer for reinventing strategy and igniting people

Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success. With years of experience assessing and developing executive talent, author Eric Beaudan examines the essence of such a dynamic mix, summed up as "Creative Execution," showing how organizations and individuals can attain, or reach for, unheralded levels of success.

Profiling extraordinary leaders and the uncommon leadership tactics that are their hallmark, the book also includes proprietary research and firsthand experiences with clients across the globe, illustrating the principles of Creative Execution in action.

  • Details the five elements of Creative Execution, including fostering candid dialogue across the organization, spelling out clear roles and responsibilities, and taking bold action
  • Includes proprietary research, assessments, and case studies

With tactics, strategies, and calls to action to help any organization shape and apply the dynamics of Creative Execution, this powerful one-volume manifesto will help any leader get in the trenches, learn firsthand the impact of their decisions, and restore ingenuity, cooperation, and a sense of collective commitment to the workplace.

 

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FOREWORD ix

ACKNOWLEDGEMENTS xiii

INTRODUCTION 1

CHAPTER 1: ALEXANDER AT GAUGAMELA 17

CHAPTER 2: NELSON AT TRAFALGAR 39

CHAPTER 3: YAMAMOTO AT PEARL HARBOR 57

CHAPTER 4: FROM DESERT STORM TO IRAQI FREEDOM 81

CHAPTER 5: CREATIVE EXECUTION MARCHES EAST 111

CHAPTER 6: TOYOTA’S ROAD TO SUPREMACY 127

CHAPTER 7: THE FOUR SEASONS PUTS ON THE RITZ 149

CHAPTER 8: GOOGLE OGLES MICROSOFT 173

CHAPTER 9: CREATIVE EXECUTION IN ACTION 197

CHAPTER 10: BECOMING A CREATIVE EXECUTION LEADER 217

ENDNOTES 231

INDEX 243

ABOUT THE AUTHOR 253