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Creativity: Innovation 01.04



Creativity: Innovation 01.04

Michel Syrett, Jean Lammiman

ISBN: 978-1-841-12318-9 April 2002 Capstone 118 Pages


Fast track route to fostering and exploiting a creative dynamic in any organisation

Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff

Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim

Includes a glossary of key concepts and a comprehensive resources guide

Introduction to Express Exec

Introduction to Creativity

What is Creativity?

The Evolution of Creativity as a Business Concept

The E-Dimension of Creativity

The Global Dimension

Creativity: The State of the Art

Creativity in Practice: Four Case Studies

Key Concepts and Thinkers


Ten Ways to Foster Creativity

Frequently Asked Questions (FAQs)