Skip to main content

Creativity at Work: Developing the Right Practices to Make Innovation Happen

Creativity at Work: Developing the Right Practices to Make Innovation Happen

Jeff DeGraff, Katherine A. Lawrence

ISBN: 978-0-787-95725-4

Aug 2002, Jossey-Bass

240 pages

In Stock



Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
  • Understand the creative preferences of organizations, departments, work groups, and individuals
  • Identify and compare the different creativity profiles that describe specific purposes, practices, and people
  • Produce the desired results by developing the right practices
  • Blend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself
Series Foreword.


1. The Creativity Map: Discovering Your Best Practices for Creativity at Work.

2. Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go.

3. Imagine Practices: Breakthrough Creativity Through Jump-Starting and Forecasting.

4. Invest Practices: Profitable Creativity Through Partnering and Portfolios.

5. Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems.

6. Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces.

7. Putting It Together: Guiding, Managing, and Integrating Creativity.


Additional Resources and Readings.

The Authors.

“…the well presented ideas are relevant to us all…”(Professional Manager, January 2003)