About the Authors.
One: What's It All About?-Communications and Language.
Mind your language.
Two: The Board.
The chairman who chose what not to communicate.
Three: Internal Communications.
A typical employee survey.
Strategising your communications.
Don't shoot the messenger.
Shhh! Keep it quiet.
Causes of ineffective communications.
The cultural divide.
How good a communicator are you?
Four: SWOT Analysis.
Five: External Audiences.
Customers and clients.
Owners and shareholders.
Six: Crisis Communications.
How Camelot's numbers finally came up.
Coping with a crisis - or a scandal.
Seven: Means of Communication.
Ways and means.
Eight: Electronic Communication.
Intranets and extranets.
Nine: Communication Audits.
Extracts from communication audits 156.
Ten Sounding Off.
"…this book, produced in collaboration with the CBI, is a useful beginner’s guide with some sensible advice…" (Management Today, January 2003)
"…this book is a best practice blueprint, loaded with practical advice and case studies, mostly British…" (Business Plus, February 2003)