Skip to main content

Critical Media Studies: An Introduction

Critical Media Studies: An Introduction

Brian L. Ott, Robert L. Mack

ISBN: 978-1-405-16185-5

Aug 2009

336 pages

Select type: Hardcover

In Stock

$133.95

Description

Critical Media Studies is a state of the art introduction to media studies that demonstrates how to think critically about the power and influence of the media.
  • Provides extensive case study material, including exercises and “media labs” in each chapter to encourage student participation
  • Draws on examples from print, broadcast, and new media, including advertising, music, film, television, video games, and the internet
  • Accompanied by a website with supplementary material, additional case studies, test banks, PowerPoint slides, and a guide for professors
A Shout Out!

1. Introducing Critical Media Studies.

Part I: Media Industries: Marxist, Organizational, and Pragmatic Perspectives.

2. Marxist Analysis.

3. Organizational Analysis.

4. Pragmatic Analysis.

Part II:Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives.

5. Rhetorical Analysis.

6. Cultural Analysis.

7. Psychoanalytic Analysis.

8. Feminist Analysis.

9. Queer Analysis.

Part III:Media Audiences: Reception, Erotic, and Ecological Perspectives.

10. Reception Analysis.

11. Erotic Analysis.

12. Ecological Analysis.

13. Conclusion: the Partial Pachyderm.

Glossary.

Index.

  • A state of the art introduction to media studies that demonstrates how to think critically about the power and influence of the media
  • Provides extensive case study material, including exercises and “media labs” in each chapter to encourage student participation
  • Draws on examples from print, broadcast, and new media, including advertising, music, film, television, video games, and the internet
  • Accompanied by a website with supplementary material, additional case studies, test banks, PowerPoint slides, and a guide for professors