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Customer Relationship Management: Marketing 04.04

Customer Relationship Management: Marketing 04.04

Michael J. Cunningham

ISBN: 978-1-841-12325-7

Apr 2002, Capstone

130 pages

$15.99

Description

Fast track route to developing world customer relationships

Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing

Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold

Includes a glossary of key concepts and a comprehensive resources guide

Marketing Module

This item: Customer Relationship Management: Marketing 04.04

E-Marketing: Marketing 04.03

(Paperback $19.95)

Sales Management: Marketing 04.10

(Paperback $19.95)

Channel Management: Marketing 04.07

(Paperback $22.00)

Market Research: Marketing 04.09

(Paperback $19.95)

Global Marketing: Marketing 04.02

(Paperback $22.00)

Sales Promotion: Marketing 04.06

(Paperback $19.95)

Customer Relationship Management: Marketing 04.04

(Paperback $19.95)

Reputation Management: Marketing 04.05

(Paperback $22.00)

Branding: Marketing 04.08

(Paperback $19.95)

Marketing Express: Marketing 04.01

(Paperback $19.95)

Original Price:$205.65

Purchased Together:$92.99

save $112.66

ExpressExec Set

This item: Customer Relationship Management: Marketing 04.04

Knowledge Management: Organizations 07.05

(E-Book $15.99)

Purchased Together:$1,107.99

Introduction to CRM

Definition of terms

The Evolutionof CRM

The E-Dimension

The Global Dimension

The State of the Art

In Practice: CRM Success Stories

Key Concepts and thinkers

Resources

Ten Steps to Making CRM Work