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Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive



Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive

Geoff Tuff, Steven Goldbach

ISBN: 978-1-119-47617-7 April 2018 224 Pages


Reinvent best practices that have become bad habits 

Without meaning to, and often with the best of intentions, most organizations continually waste precious time and money on processes and activities that don't create value and no longer make sense in today's business environment. Until now, the relatively slow speed of marketplace evolution has allowed wasteful habits to continue without consequence. This reality is ending.

Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices," and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty. 

•    Core themes challenge how you think about and approach problems

•    Case studies illustrate the challenges you face and how to overcome them

•    Recommendations are pragmatic and steer clear of suggesting a brand-new, complicated wiring diagram

•    Actionable advice provides the first steps down an evolutionary path

If you want to compete differently in today’s marketplace and to challenge the things your company does which you have a nagging feeling are actually just a waste of time – and maybe value-destroying – Detonate gives you what you need to ignite change.

Preface xi


Chapter 1 Tinderbox: Hazardous Unwritten Rules 3

Chapter 2 Spark: Acceleration of the Vicious Cycle 19

Chapter 3 Coordinates: Targeting the Blast 39


Chapter 4 Dismantle Your P&L: Why Revenue Should Be the Last Thing You Worry About 61

Chapter 5 Trash the Calendar: A Strategic Planning Schedule Is Largely a Waste of Time 77

Chapter 6 Defy Expertise: Syndicated Data Create Zero Advantage 89

Chapter 7 Upend Insight: Customers Can’t Tell You What They Believe 103

Chapter 8 Lose Control: Discard Opportunity Management Systems 119

Chapter 9 Stomp Out Platitudes: Celebrating Failure Is an Excuse for Mediocrity 135

Chapter 10 Embrace Impermanence: Org Charts and Career Paths Are Past Their Sell-By Date 149


Chapter 11 Where to Start: Pick Your Site to Apply the Detonate Mindset 161

Chapter 12 Implications for Leadership: Accelerate by Asking Better Questions 175

Chapter 13 Minimally Viable Thoughts 185

Notes 197

Acknowledgments 203

About the Authors 205

Index 207