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Developing Creativity in Organisations



Developing Creativity in Organisations

Michael A. West

ISBN: 978-1-854-33229-5 January 1991 Wiley-Blackwell 160 Pages


With the use of case studies and examples this book shows how innovation at work has its roots in the creative development of all staff members. This book will show how companies gain competitive advantage by introducing an innovative culture in the organization.
1. Creativity and innovation at work.

2. Confidence in creativity.

3. Becoming an innovator.

4. Creative teams at work.

5. Innovation in organisations.

6. Managing Innovation.

7. Key innovations.

'This is a concise and constructive book full of practical analysis and guidance for managers and staff in general who are trying to bring about improvements in working practices.'
Health Service Journal.