About the Author
Tony Grundy is Senior Lecturer in Strategic Management at Cranfield University.?His research focuses on strategic decisions and strategic behaviour and also on links between strategy and shareholder value.?He has consulted with numerous companies including Barclays Bank, BP, Ford, Lex, Hewlett Packard, ICI, Prudential, Nokia, Norwich Union and Tesco.
Dr Laura Brown, MBA, is Director of Cambridge Corporate Development. She has fifteen years management experience in the pharmaceutical industry and was Head of Training at Pheonix International.