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Digital Marketing For Dummies, UK Edition

Digital Marketing For Dummies, UK Edition

Ben Carter, Gregory Brooks, Frank Catalano, Bud E. Smith

ISBN: 978-1-119-99777-1

Jan 2011

302 pages

Select type: E-Book



Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Part I: Getting Started with Digital Marketing.

Chapter 1: Getting Net-Savvy.

Chapter 2: Market Size Matters.

Chapter 3: Your Digital Marketing Plan.

Part II: Marketing on the World Wide Web.

Chapter 4: Mastering Your Domain.

Chapter 5: Planning Your Business Web Site.

Chapter 6: Marketing on Your Web Site.

Chapter 7: Getting the Most Out of Your Web Site.

Part III: Marketing with Search.

Chapter 8: Optimising Your Web Site for Search Engines.

Chapter 9: Understanding the Power of Google.

Chapter 10: Getting to Grips with Paid Search.

Chapter 11: Checking Out Affiliate Marketing.

Part IV: Even More Digital Marketing.

Chapter 12: Controlling the Message with Online Advertising.

Chapter 13: Spreading the Word with Internet PR.

Chapter 14: The Emergence of Web 2.0.

Part V: The Part of Tens.

Chapter 15: Ten Advantages of Digital Marketing.

Chapter 16: Ten Disadvantages of Digital Marketing.

Chapter 17: Ten Offline Marketing Resources.

The Digital Marketing For Dummies

Internet Directory.