1. Introduction: Approaches To Data Collection And Data Analysis. (Glynis M. Breakwell).
2. Experimental Research Designs. (Lorne Hulbert).
3. Measuring Optimistic Bias. (Chris Fife-Schaw And Julie Barnett).
4. A Quasi-Experimental Study Of Stereotyping. (Adam Rutland).
5. The Design And Analysis Of Quasi-Experimental Field Research. (Eamonn Ferguson And Peter Bibby).
6. The Impact Of Social Value Orientation On Decision-Making In Social Dilemmas: A Survey Exercise. (Mark Van Vugt And Richard H. Gramzow).
7. On Using Questionnaires To Measure Attitudes. (Geoffrey Haddock).
8. Modelling Identity Motives Using Multilevel Regression. (Vivian L. Vignoles).
9. The Analysis Of Equivocation In Political Interviews. (Peter Bull).
10. Interpretative Phenomenological Analysis. (Jonathan A. Smith And Mike Osborn).
11. Cognitive Mapping Generating Theories Of Psychological Phenomena From Verbal Accounts And Presenting Them Diagrammatically. (Tom Farsides).
12. The Multiple Sorting Procedure. (Julie Barnett).
13. The Laddering Technique. (Susan Miles And Gene Rowe).
14. Focus Groups. (Sue Wilkinson).
"With an impressive cast of contributors and a comprehensive treatment of the research approaches on offer in the discipline, this book should earn the gratitude of social psychology teachers everywhere. Doing social psychology is about using the tools of research to answer particular questions with evidence; this book will help and encourage students to open the tool box." Nick Emler, Professor of Social Psychology, University of Surrey
"This revised and extended volume presents clear and practical guidance on learning how to use the research methods that are most widely used by contemporary British social psychologists. In the process, it also provides useful introductions to many of their current cutting-edge research topics." Peter Smith, Professor of Social Psychology, University of Sussex
"Readers of the book would argue that the most outstanding feature of this text is its stand-alone usefulness as a source of references... Used correctly the contents of this book will prove helpful for new social psychology researchers wanting to better understand one of the particular research methods included and gain confidence through practice in its application." Psychology in Society, Issue 31, 2005
- A student-friendly introduction to the data collection methods and data analyses used in social psychology.
- Describes the principal research methods and shows how they can be applied to particular research questions.
- Each chapter is written by a psychologist well known for using the method they describe.
- Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
- Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
- Includes step-by-step exercises for students and notes for course leaders.