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E-Business: Enterprise 02.03

Michael J. Cunningham

ISBN: 978-1-841-12212-0 April 2002 Capstone 128 Pages


Fast track route to understanding and mastering e-business tools and opportunities

Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon

Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck

Includes a glossary of key concepts and a comprehensive resources guide

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Definition of Terms

The Evolution of E-Business

The E-Dimension

The Global Dimension

The State of the Art

In Practice: E-Business Success Stories

Key Concepts and Thinkers


Ten Steps to Making E-Business Work