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E-Marketing: Marketing 04.03

E-Marketing: Marketing 04.03

Steve Shipside

ISBN: 978-1-841-12199-4 April 2002 Capstone 116 Pages


In Stock



Fast track route to mastering all aspects of e-marketing

Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads

Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin

Includes a glossary of key concepts and a comprehensive resourcesguide

ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making iteasy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
Introduction to E-Marketing

What is E-Marketing?

The Evolution of E-Marketing

The E-Dimension

The Global Dimension

The State of the Art

E-Marketing in Practice: Success Stories

Key Concepts and Thinkers


Ten Steps to making E-Marketing Work