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E-Strategy: Strategy 03.03

E-Strategy: Strategy 03.03

Michael J. Cunningham

ISBN: 978-1-841-12282-3

Apr 2002, Capstone

120 pages



Fast track route to developing effective and profitable e-strategies for organizations.

Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business.

Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.

Includes a glossary of key concepts and a comprehensive resources guide

Introduction to E-Strategy

What is E-Strategy?

The Evolution of E-Strategy

The E-Dimension

The Global Dimension

The State of the Art

In Practice -
E-Strategy Success Stories

Key Concepts and Thinkers


Ten Steps to Making E-Strategy Work