DescriptionFast track route to developing effective and profitable e-strategies for organizations.
Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business.
Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensive resources guide
What is E-Strategy?
The Evolution of E-Strategy
The Global Dimension
The State of the Art
In Practice -
E-Strategy Success Stories
Key Concepts and Thinkers
Ten Steps to Making E-Strategy Work