Skip to main content

Economics of Strategy, Binder Ready Version, Seventh Edition Binder Ready Version

Economics of Strategy, Binder Ready Version, Seventh Edition Binder Ready Version

ISBN: 978-1-119-04231-0 July 2017 544 Pages

 Loose-leaf

In Stock

$177.95

Description

This text is an unbound, three hole punched version. Access to WileyPLUS sold separately.

Economics of Strategy, Binder Ready Version focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment. 

Related Resources

Instructor

View Instructor Companion Site

Contact your Rep for all inquiries

INTRODUCTION: STRATEGY AND ECONOMICS 1

ECONOMICS PRIMER: BASIC PRINCIPLES 8

PART ONE: FIRM BOUNDARIES

1. The Power of Principles: An Historical Perspective 37

2. The Horizontal Boundaries of the Firm 55

3. The Vertical Boundaries of the Firm 90

4. Integration and Its Alternatives 124

PART TWO: MARKET AND COMPETITIVE ANALYSIS

5. Competitors and Competition 155

6. Entry and Exit 186

7. Dynamics: Competing Across Time 214

8. Industry Analysis 247

PART THREE: STRATEGIC POSITION AND DYNAMICS

9. Strategic Positioning for Competitive Advantage 279

10. Information and Value Creation 320

11. Sustaining Competitive Advantage 349

PART FOUR: INTERNAL ORGANIZATION

12. Performance Measurement and Incentives 385

13. Strategy and Structure 419

14. Environment, Power, and Culture 456