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Elections and Exit Polling

Fritz J. Scheuren, Wendy Alvey

ISBN: 978-0-470-29116-0 May 2008 336 Pages


"An understanding of the relationship between the product and the process in election polling is often lost. This edited volume unites ideas and researchers, with quality playing the central role."
—J. Michael Brick, PhD, Director of the Survey Methods Unit, Westat, Inc.

Elections and Exit Polling is a truly unique examination of the specialized surveys that are currently used to track and collect data on elections and voter preferences. Employing modern research from the past decade and a series of interviews with famed American pollster Warren Mitofsky (1934-2006), this volume provides a relevant and groundbreaking look at the key statistical techniques and survey methods for measuring voter preferences worldwide.

Drawing on the most current studies on pre-election and exit polling, this book outlines improvements that have developed in recent years and the results of their implementation. Coverage begins with an introduction to exit polling and a basic overview of its history, structure, limitations, and applications. Subsequent chapters focus on the use of exit polling in the United States election cycles from 2000–2006 and the problems that were encountered by both pollsters and the everyday voter, such as how to validate official vote count, confidentiality, new voting methods, and continuing data quality concerns. The text goes on to explore the presence of these issues in international politics, with examples and case studies of elections from Europe, Asia, and the Middle East. Finally, looking to the upcoming 2008 U.S. presidential election, the discussion concludes with predictions and recommendations on how to gather more accurate and timely polling data.

Research papers from over fifty eminent practitioners in the fields of political science and survey methods are presented alongside excerpts from the editors' own interviews with Mitofsky. The editors also incorporate their own reflections throughout and conclude each chapter with a Summary Observations section that highlights notable concepts and trends. The appendix features sample questionnaires from actual exit polling scenarios and an extensive bibliography directs the reader to additional references for further study.

Combining wisdom from one of the most notable names in the field along with findings from modern research and insightful recommendations for future practices, Elections and Exit Polling is an excellent supplement for political science and survey research courses at the upper-undergraduate and graduate levels. It is also a one-of-a-kind reference for pollsters, survey researchers, statisticians, and anyone with a general interest in the methods behind global elections and exit polling.

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1. Introduction (Fritz Scheuren and Wendy Alvey).

1.1. Introduction.

1.2. Definitions.

1.3. Brief History.

1.4. A Day in the Life of An Exit Poll.

1.5. Theory and Methodology.

1.6. Recent electoral Applications.

1.7. Some Major Limitations.

1.8. Recommendations and a Few Predictions.

1.9. References.

2. The Infamous 2000 Election.

2.1. Introduction.

2.2. Analysis: Looking Back.

2.3. Data Quality.

2.4. Summary Observations.

3. 2004: Fraudulent Election?

3.1. Introduction.

3.2. The Great Election Debate.

3.3. Confidentiality-Another Side of the Controversy.

3.4. Further Research.

3.5. Summary Observations.

4. Mid-Term Elections: 2006.

4.1. Introduction.

4.2. Pre-Election Polls.

4.3. Referenda on the Ballot.

4.4. Summary Observations.

5. Globe-Trotting Consultant.

5.1. Introduction.

5.2. A Historical Look at Exit Polls From a Mexican Perspective.

5.3. Muslim Opinions on Political Reform.

5.4. A Mexican Case Study.

5.5. Pre-Election Polling in Nagano, Japan.

5.6. Swedish Public Opinion Polls.

5.7. Election Polling In Canada.

5.8. Summary Observations.

6. Looking Ahead: Recommendations for 2008 and Beyond.

6.1. Introduction.

6.2. Recommendations for the Future.

6.3. Some Recent Research.

6.4. Guidelines for Quality Polling.

6.5. Next Steps.

6.6. Summary Observations.

7. Technical Appendix.

7.1. Introduction.

7.2. Statistical Methods for Papers in This Volume.

7.3. Appendix: Survey Questions.

7.4. Additional Methodological Papers.

7.5. Summary Observations.

Author Index.


"Elections and Exit Polling is an excellent basic guide to election polling, consisting of introductory material written by the editors and essays or excerpts of essay by various experts in the field." (MAA Reviews, August 2008)

"This book is early proof that Warren Mitofsky's legacy will live on after him." (Clyde Tucker of CNN News)

 “An understanding the relationship between the product and the process in election polling is often lost. This edited volume unites ideas and researchers, with quality playing the central role.” (Michael J. Brick of Westat, Inc.)

“The way [the author] conceived and constructed it is … a real joy for the reader.” (Dick Rubin of National Opinion Research Center)