Social Entrepreneurship (J. Dees & P. Economy).
Defining Your Mission (R. Johnston).
Recognizing and Assessing New Opportunities (J. Kitzi).
Mobilizing Resources (J. Dees).
The Accountable Social Entrepreneur (J. Emerson).
Understanding Risk: The Social Entrepreneur, and Risk Management (J. Emerson).
Mastering the Art of Innovation (J. Dees).
Understanding and Attracting Your "Customers" (K. Majeska).
Financial Management (T. McLaughlin).
Planning for the Social Enterprise (J. Rooney).
Appendix A: Social Entrepreneurs' Brief Guide to the Law.
Appendix B: For Further Reading.
It introduces key elements of social entrepreneurship and equips readers to become more effective as a social entrepreneur.
Each chapter contains concise explanations of core concepts, as well as practical tools for applying the concepts. They also include exercises and action steps to help put the concepts and tools into practice.
Contributions from the three lead authors is advice and experiences from some of the best and brightest thinkers in the field, including: Bruce Hopkins, Rob Johnston, Jerry Kitzi, Kristin Majeska, Tom McLaughlin, and Jeanne Rooney.