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Entrepreneur Magazine: Bringing Your Product to Market

Hardcover

$90.00

Entrepreneur Magazine: Bringing Your Product to Market

Don Debelak

ISBN: 978-0-471-15773-1 March 1997 356 Pages

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Description

Build an empire step by step

Don't risk a small fortune trying to make a big one. Let acclaimedconsultant Don Debelak show you how to get your exciting newproduct off the drawing board and into the marketplace--withoutlosing your shirt! In this book, you'll learn what every inventorand entrepreneur needs to know about manufacturing techniques,product design, distribution channels, patents, licensing, and cashflow. You'll also discover how to handle some very tricky issuesthat are crucial to your success, including
* Knowing when your product is market ready
* Creating a step-by-step product-to-market strategy
* Adjusting your strategy to changing market conditions
* Finding financial help from investors, manufacturers, anddistributors
* Having manufacturers pay development costs prior tolicensing

Also available from the Entrepreneur Magazine library:
* The Entrepreneur Magazine Small Business Advisor
* The Entrepreneur Magazine Small Business Answer Book
* Guide to Integrated Marketing
* Human Resources for Small Businesses
* Making Money with Your Personal Computer
* Small Business Legal Guide
* Starting a Home-Based Business
* Starting an Import/Export Business
* Successful Advertising for Small Businesses

SPECIAL OFFERS!

FREE issue of Entrepreneur Magazine
* 50% discount on Entrepreneur Magazine subscription
* 1/2 price admission to any Entrepreneur Magazine Small BusinessExpo
* Discount on American Entrepreneurs Association membership

See details and coupons in back of book.
GETTING STARTED.

Facing Realities: Hard Work Lies Ahead.

Financing: Forget the Myths--Here's the Truth.

Drop Your Paranoia: Talk about Your Product Idea!

Professionalism: Know What You're Doing.

Licensing: The Preliminary Work.

THE GO/NO-GO DECISIONS.

Distribution: Nothing Is More Important.

Product Appeal: Will Customers Buy?

Manufacturing Costs: Can Your Product Make a Profit?

Inside Help: Everyone Needs Key Contacts.

Reworking Your Product: How to Adjust and Pass the Go/No-GoDecisions.

SELLING YOUR PRODUCT.

The First Sales Period: Proving a Product Will Sell.

Evaluating Initial Sales Results--Before You Spend BigMoney.

Licensing: Now Is the Ideal Time.

The Transitional Period: Growing Your Business.

Checklists for a Smooth-Running Company.

The Business Plan: Turning into an Operating Company.

Financing the Growing Business.

Conclusion: Exhilarating Times: You Too Can Be Successful.

Appendix.

Glossary.

Helpful Sources.

Index.