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Entrepreneur Magazine: Organizing and Promoting Seminars

Entrepreneur Magazine: Organizing and Promoting Seminars

Entrepreneur Magazine

ISBN: 978-0-471-16289-6

Oct 1997

269 pages

Select type: Paperback

In Stock

$21.95

Description

This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.
Defining Your Market.

Location, Sites, and Facilities.

Equipment and Inventory.

Personnel.

Legal Requirements.

Record Keeping and Taxes.

Financial Management.

Advertising and Promotion.

Operations.

The Start-Up Phase.

Appendices.

Glossary.

Notes.

Index.