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Entrepreneur and Small Business Problem Solver, 3rd Edition

Entrepreneur and Small Business Problem Solver, 3rd Edition

William A. Cohen

ISBN: 978-0-471-69283-6

Dec 2005

426 pages

In Stock

$35.00

Description

A new, revised edition of the classic guide for entrepreneurs

For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help.

This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver, Third Edition is an invaluable reference that every business owner needs.

Inside, you'll find world-class guidance on these topics and more:

  • How and where to find start-up capital
  • Insuring your business
  • Extending credit and collecting debts
  • Financial record-keeping
  • Carrying out marketing research
  • Pricing products and services
  • Marketing and advertising your business
  • Doing business and marketing online
  • Recruiting and managing employees
  • Protecting your business and avoiding rip-offs

Chapter 1: So You Want to Go into Business for Yourself.

SECTION I: FINANCIAL PROBLEM SOLVING.

Chapter 2: What You Need to Know about the Legal Aspects of Going into Business.

Chapter 3: Sources of Capital and How to Get a Loan.

Chapter 4: Business Insurance—What You Need and What You Do Not Need.

Chapter 5: Financial Management.

Chapter 6: Credit in Today’s Economy: When to Give Credit and How to Collect Money Owed You.

Chapter 7: Record Keeping Is Vital—What Records You Need and How to Keep Records Easily.

Chapter 8: Doing Marketing Research: Easily, Quickly, and Profitably.

SECTION II: MARKETING PROBLEM SOLVING.

Chapter 9: How to Find and Introduce a New Product or Service.

Chapter 10: How to Price Your Products and Services for Maximum Prof its.

Chapter 11: How to Build Your Business with Advertising and Publicity.

Chapter 12: How to Sell and Build Your Own Sales Organization.

Chapter 13: How to Make Money with Trade Shows.

Chapter 14: Making Money with E-Commerce.

Chapter 15: How to Develop a Marketing/Business Plan.

SECTION III: MANANAGEMENT PROBLEM SOLVING.

Chapter 16: Protecting Your Ideas.

Chapter 17: How to Recruit and Hire New Employees.

Chapter 18: How to Manage Your Most Valuable Resource: People.

Chapter 19: How to Avoid Getting Ripped Off.

Chapter 20: How to Use the Computer and Advanced Technologies to Stay Ahead of the Competition.

APPENDIX: Useful Internet Sites for Entrepreneurs and Small Businesses.

INDEX.

Download Worksheets
Download all the worksheets referenced in the book.
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Mac OSX users can open the archive with built-in utilities simply by double-clicking the zip file. Mac OS9 users will need a 3rd party utililty like the free Stuffit Expander.
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