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Entrepreneurship

Entrepreneurship

ISBN: 978-1-119-47953-6

May 2018

212 pages

$64.00

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Chapter 1: Introduction to entrepreneurship

Learning objectives

1.0: What is entrepreneurship?

1.1: Where do entrepreneurs operate?

1.2: Why do it?

1.3: Who are entrepreneurs?

1.4: How do entrepreneurs operate?

1.5:  Real-world entrepreneurship

1.6: Telling the entrepreneur’s story

Chapter Summary

Key Terms

References

Chapter 2: Social and sustainable entrepreneurship

Learning objectives

2.0 So you want to change the world?

2.1 Social entrepreneurship today …

2.2: So what does a Social Entrepreneur look like?

2.3: Why do it?

2.4: Social entrepreneurship as a process

2.5: Let’s do it….

Chapter Summary

Key Terms

References

Chapter 3: Entrepreneurial creativity

Learning objectives

3.0: What is creativity?

3.1: Who is creative?

3.2: How does creativity happen?

3.3: Enabling and enhancing creativity

3.4: Developing your personal

3.5: Developing group level creativity

3.6: Developing a creative environment

Chapter Summary

Key Terms

References

Chapter 4: Searching for opportunities

Learning objectives

4.0: Where do innovations come from?

4.1: Where could we innovate?

4.2:         How to search – the opportunity treasure hunt

Chapter Summary

Key Terms

Chapter 5: Building the case

Learning objectives

5.0 Why develop a business plan?

5.1: What’s in a business plan?

5.2: Assess market opportunities and competition

5.3 Identify and manage critical risks and uncertainty

5.4 Evaluate the costs, resources and value of a project

Chapter Summary

Key Terms

References

Chapter 6: Raising Resources and Funding

Learning objectives

6.0: Finding resources

6.1: Identifying Resources Needed

6.2: Assessing Capabilities

6.3: Acquiring Funding

6.4: Enlisting suppliers and partners

Chapter Summary

Key Terms

References

Chapter 7: Building the Team

Learning objectives

7.0: The innovating organization

7.1: Individual characteristics

7.2: Leadership and Shared Vision

7.3: Entrepreneurial teams

7.4: Venture Climate and Culture

Chapter Summary

Key Terms

References

Chapter 8:  Building and working with networks

Learning objectives

8.0: No Man Is an Island…

8.1: The Spaghetti Model of Innovation

8.2: Working with networks

8.3: Networks to share knowledge and ideas

8.4: Networks to share resources

8.5: Networks for support

8.6: Networks to help learning

8.7: Networking with users

8.8: Networking in an open innovation world

8.9: Building and working in networks

Chapter Summary

Key Terms

References

Chapter 9: Developing New Products and Services

Learning objectives

9.0: The new product/service development process

9.1: Concept generation

9.2: Project selection

9.3: Product development

9.4: Product commercialization and review

9.5: Success Factors in New products

9.6: Service Development

9.7: Tools to support new product development

9.8: Diffusion: Promoting the adoption of innovations

Chapter Summary

Key Terms

References

Chapter 10: Creating a new venture

Learning objectives

10.0: New venture creation

10.1: Motives and Goals

10.2: Context for Entrepreneurship

10.3: Choosing the Best Structure for a New Venture

10.4 Identifying and Exploiting Intellectual Property

10.5: Challenges at Different Stages of Venture Development

Chapter Summary

Key Terms

References

CHAPTER 11: Growing the enterprise

Learning objectives

11.0: Growing enterprises

11.1: The influences of initial conditions on new venture success

11.2: Factors which entrepreneurs can influence and manage

11.3: External environment and stakeholders

Chapter Summary

Key Terms

References

Chapter 12: Building resilient business models

Learning objectives

12.0: What is a business model?

12.1: Why Use Business Models?

12.2: What’s in a Business Model?

12.3: Building a business model

12.4: Business model innovation

Chapter Summary

Key Terms

References

Chapter 13: Learning to manage entrepreneurship

Learning objectives

13.0: Introduction

13.1: Making innovation happen

13.2: The lessons of failure

13.3: How learning happens

13.4: Learning and building capability

13.5:  Getting fit for innovation

13.6: Managing entrepreneurship

Chapter Summary

Key Terms

References