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Essentials of Contemporary Business, Binder Ready Version

Essentials of Contemporary Business, Binder Ready Version

Louis E. Boone , David L. Kurtz

ISBN: 978-1-118-79923-9

Nov 2013

336 pages

$64.00

Description

This text is an unbound, binder-ready edition.

We've listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use resource that today’s students and teachers want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative -- all in a brief, valued-priced package. Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive. Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead, in both their academic and business careers.

Related Resources

PART 1 Business in a Global Environment

Chapter 1 - The Changing Face of Business

Chapter 2 - Business Ethics and Social Responsibility

Chapter 3 - Economic Challenges Facing Contemporary Business

Chapter 4 - Competing in World Markets

Part 2 Starting and Growing Your Business

Chapter 5 - Forms of Business Ownership and Organization

Chapter 6 - Starting Your Own Business: The Entrepreneurship Alternative

Part 3 Management: Building Organizational Capability for Superior Performance

Chapter 7 - Management, Leadership, and the Internal Organization

Chapter 8 - Human Resource Management: From Recruitment to Labor Relations

Chapter 9 - Top Performance through Empowerment, Teamwork, and Communication

Chapter 10 - Production and Operations Management

Part 4 Marketing Management

Chapter 11 - Customer-Driven Marketing

Chapter 12 - Product and Distribution Strategies

Chapter 13 - Promotion and Pricing Strategies

Part 5 Managing Technology and Information

Chapter 14 - Using Technology to Manage Information

Part 6 Managing Financial Resources

Chapter 15 - Understanding Accounting and Financial Statements

Chapter 16 - The Financial System

Chapter 17 - Financial Management

Glossary

  • Currency: Boone and Kurtz Essentials of Contemporary Business features the most current content and relevant examples to illustrate business concepts.
  • Contemporary Business Weekly Updates: Wiley’s Weekly Updates news site sparks classroom debate around current events that apply to your business course topics. We save you time by emailing you—every Monday—the most relevant news articles and videos tagged to the textbook and complemented by discussion questions.
  • Video Series: Three different video series accompany the text and all feature high-definition, documentary-style video clips and profile companies like Zipcar, Seventh Generation, and Comet Skateboards to reinforce key concepts, and expose students to innovative business practices.
  • Comprehensive Resource Package: Annotated Instructor’s Edition, WileyPLUS, complete Instructor’s Manual, extensive Test Bank, Video PowerPoints, Video Cases, simulations, and more make up the leading suite of teaching materials.
  • WileyPLUS is now equipped with an adaptive learning module called ORION. Based on cognitive science, WileyPLUS with ORION, provides students with a personal, adaptive learning experience so they can build their proficiency on topics and use their study time most effectively. WileyPLUS with ORION helps students learn by learning about them.