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European Cases in Retailing

European Cases in Retailing

Marc Dupuis (Editor) , John Dawson (Editor)

ISBN: 978-0-631-20730-6

Mar 1999, Wiley-Blackwell

304 pages

Select type: Paperback

Out of stock

$68.95

Description

This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today.
Contributors.

Preface.

Part I: The Internationalization Of Retailing:.

1. Introduction.

2. Toward A Global Retailing: The Promodè Case: Le´on Salto (Deputy Chief Operating Officer, Promodes).

3. L'internationalisation Du Prêt-à-Porter -The Case Of Kookai And Morgan's Entry Into The UK Fashion Market: Christopher M. Moore (Glasgow Caledonian University).

4. IKEA International Development: Nathalie Prime (ESCP).

5. Aer Rianta International (Ari): Mary Wilcox and Edmund O'Callaghan (Dublin Institute of Technology).

6. Free Record Shop: The Sky Is The Limit? Evert Helfferich and Marjolein Hinfelaar (Retail Management School Leeuwarden).

7. The Body Shop International: Options for Expansion: Paul Freathy (University of Stirling).

8. The Impact Of Foreign Involvement On The Greek Department Store Sector: The BHS - Klaoudatos Experience: Christina Boutsouki, University of Leicester.

9. Czech Retailers Face A Heavy Attack Of International Chains: Tomás Dritina and Tomás Krásny (INCOMA Praha).

Part II: The Retailing Mix:.

10. Introduction:.

11. Nature et Découvertes Company: Marc Benoun (Universite Dauphine).

12. Shoe Express: A New Concept In Footwear Retailing: Lynn Stainsby, (Leicester University).

13. The Benetton Nebula: Frédeéric Freéry (ESCP).

14. Håagen-Dazs: Marc Dupuis and Élisabeth Tissier-Desbordes (ESCP).

15. Coop In Italy And The Low Price Challenge: Enrico Colla: Negocia-Paris.

16. When Logistics Threaten To Become A Source Of 'Competitive Disadvantage': The Intermarché Co-Operative Case: Gilles Paché (Université De La Méditerranée, Aix-Marseille Ii).

17. Finding The Right Location: A Case Study In The Ethics Of Retail Location: Paul Whysall (Nottingham Trent University).

18. The Early Socialization of Graduates Into The Retail Industry: Jacqui Gush (Bournemouth University).

19. A Christmas Fit For A Princes' Square: The Role Of Design In Shopping Centre Positioning: Malcolm Lochhead and Christopher M. Moore (Glasgow Caledonian University).

20. La Caisse d'Eacute;pargne : Toward Optimal Distribution: Frédéric Jallat And Elisabeth Tissier-Desbordes, (ESCP).

21. The Olympic Museum Shop: Lluis Martinez-Ribes, Esade And Maria Dolores De Juan Vigaray (Universitat D'alacant).

Index.

* Takes a pan-European approach to retailing.
* Illustrates the importance of culture (national, regional and corporate) in retailing.
* Authors drawn from universities and companies.
* Illustrates the complex nature of retail activity.