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Events Exposed: Managing and Designing Special Events

Events Exposed: Managing and Designing Special Events

Lena Malouf

ISBN: 978-0-470-90408-4

Jan 2012

272 pages

In Stock



Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. This book will feature straightforward advice on operating a successful special events business, gleaned from Malouf's 40+ years in the event planning industry. The book will include guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, the book will also include a section on designing successful events, including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life. With full-color photos in two 8-page inserts and practical checklists throughout, this will be a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere.

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Foreword by Lisa Hurley, Editor at Special Events Magazine ix

Preface xi

Acknowledgments xv


Point 1 You and the Events Business 3

Point 2 Develop Your Strategy 9

Point 3 Meet the Client 15

Point 4 Build the Business 21

Point 5 Venue Essentials 35

Point 6 Manage the Money 71

Point 7 Present the Proposal 87

Point 8 The Event Cabinet 101


Point 9 Tabletops and Other Décor Props 125

Point 10 Creative Event Concepts 149

Point 11 Burst into Weddings 195

Appendix: Understanding Our Clients and Staff Better: Four Behavioral Styles 213

Select Resources 223

Index 229