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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Larry Weber

ISBN: 978-1-118-01629-9

Feb 2011

256 pages

$16.99

Description

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.

  • Develop a comprehensive digital strategy for your organization
  • Put your online business strategy at the center of your customer's experience, and at the heart of everything you do
  • Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies

The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Acknowledgments.

Preface.

Introduction.

PART I: THE EVOLVING SOCIAL WEB.

Chapter One: The Social Enterprise: A New Source of Competitive Advantage.

PART II: ON BECOMING A SOCIAL ENTERPRISE.

Chapter Two: Toward a Comprehensive Digital Business Strategy.

Chapter Three: Building Enterprise-Wide Engagement Capability.

Chapter Four: Developing a Digitally Driven Company: Culture, Structure, and Leadership.

PART III ACROSS THE BUSINESS UNIVERSE.

Chapter Five: Marketing, Sales, and Service, Step 1: Organize Around Customer Engagement.

Chapter Six: Marketing, Sales, and Service, Step 2: Converse with Your Customers.

Chapter Seven: Innovation: Commit to Openness, Speed, and Crowds.

Chapter Eight: Strategy Execution: Capitalize on What Your Organization Already Knows.

Chapter Nine: Human Capital: Expect Real-Time Resumes and Create a Twenty-First CenturyWorkplace.

PART IV THE FUTURE OF THE SOCIAL ENTERPRISE.

Chapter: Ten Next.

Notes.

Index.