DescriptionExploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.
- Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject
- Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media
- Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape
- Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems
- Considers the future and great potential in this ever-changing field.
About the Authors.
1. Bringing Electronic Media into Focus. Peter B. Orlik.
Components of Communication.
The Broadcast and Nonbroadcast Electronic Media.
Part I: Chronicles.
2. Technological Chronicles. Steven D. Anderson.
Early Communications Breakthroughs.
Radio’s Wireless Ancestors.
Channels and the Electromagnetic Spectrum.
Electronic Recording – Audio.
Electronic Recording – Video.
Analog vs. Digital.
3. Content Chronicles. Peter B. Orlik.
Broadcasting: Stumbling upon a Business.
Radio’s Gilt-Edged Years.
Radio’s Second Half-Century.
Video Enters the Living Room.
Television at Center Stage.
Content for the Second and Third Screens.
4. Regulatory Chronicles. Louis A. Day.
Early Electronic Media Regulation.
Radio Regulation’s Foundation in the United States.
Administrative Structure for Broadcast Regulation.
The Structure of the Industry.
Political Programming and the Public Sphere.
Policing New Technologies.
5. Business Chronicles. W. Lawrence Patrick.
The Mass Audience.
The Rise of the Network Model.
Cable Flexes Its Muscles.
New Technologies Change the Business.
Vertical Integration as a Survival Strategy.
A Smaller Slice of a Larger Pie.
Part II: Challenges.
6. Technological Challenges. Steven D. Anderson.
Changes to Traditional Media.
The Internet and Broadband.
Future Communication Technologies.
7. Content Challenges. Peter B. Orlik.
The Consumer-Centric Cosmos.
A Video Programming Overview.
Video News Issues.
The Incredible Sports Hulk.
Reality Vehicles and Product Placement.
The Ethnic and Global Dimension.
8. Regulatory Challenges. Louis A. Day.
History’s Legal Lessons.
Beyond Broadcasting: Laws for New Media.
Convergence and the Legal Landscape.
The State of Electronic “Free Speech”.
9. Business Challenges. W. Lawrence Patrick.
Feeding the Media Machine.
Partners and Joint Ventures.
Consumers and Advertisers.
Restructuring the Media Landscape.
Living in a Personal Media World.
David Byland, Department of Communication Arts, Oklahoma Baptist University
“A fascinating approach to the past and future of electronic media.”
Dom Caristi, Department of Telecommunications, Ball State University
- This dynamic, new approach to teaching electronic media and culture balances a presentation of media history with analysis of contemporary media considerations and concerns.
- Covers the key areas of programming, technology, regulation, and business, treating both historical aspects and contemporary conditions and projections.
- Includes chapter summaries, concept check questions and endnotes.
- Concise and accessible framework is practically useful and will suit a range of both academic and professional courses.