New To This Edition
- Updates: All features in the course, including Ethics Check, Facts to Consider, Hot Topics, and Quick Cases, have been updated, providing students with fresh examples for learning.
- Updated Cases: The casebook includes new cases on Uber, Snapchat, and crowdfunding.
- Career Success Resources: Integrated resources are housed in an easy to find Career Center for students and include videos authored by a career coach, a step-by step guide, tools that enable students to create their own e-portfolio, and a Job/Internship search resources. The career center now includes Universum - a global leader in employer branding. Users participate in a survey with college students across the country to gain data that is shared with employers, to help employers attract the right talent that fits their company culture/goals. After students complete the survey, they get a free personal report that tells them more about their strengths/skill-sets/interests.