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Facebook Marketing For Dummies, 3rd Edition

Facebook Marketing For Dummies, 3rd Edition

John Haydon, Paul Dunay, Richard Krueger

ISBN: 978-1-118-10740-9

Feb 2012

336 pages

Select type: Paperback

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Create a successful marketing campaign on Facebook with this updated guide

With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook.

  • Boasts new and updated content for developing a successful Facebook marketing campaign
  • Addresses ways to use tools such as events, contests, and polls to promote your page
  • Helps you understand the psychology of the Facebook user
  • Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
  • Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!

Introduction 1

Part I: Preparing for Success on Facebook 7

Chapter 1: Marketing in the Age of Facebook 9

Chapter 2: Researching and Understanding Your Target Audience 19

Chapter 3: Developing a Facebook Marketing Plan 27

Part II: Building Your Facebook Presence 49

Chapter 4: Getting Started with a Facebook Page 51

Chapter 5: Getting Noticed on Facebook with a Content Strategy 71

Chapter 6: Enhancing Your Facebook Page with Applications 83

Part III: Engaging with Your Customers and Prospects on Facebook 99

Chapter 7: Going Public with Your Facebook Page 101

Chapter 8: Engaging with Your Fans 119

Chapter 9: Measuring Success with Facebook Insights 145

Part IV: Marketing beyond the Facebook Page 163

Chapter 10: Using Facebook Advertising to Promote Your Business 165

Chapter 11: Facebook Marketing for Local Businesses 195

Chapter 12: Setting Up Groups, Promotions, and Events 215

Chapter 13: Cross-Promoting Your Page 233

Chapter 14: Understanding and Using Facebook Social Plug-ins 247

Part V: The Part of Tens 273

Chapter 15: Ten Common Facebook Marketing Mistakes (And How to Avoid Them 275

Chapter 16: Ten Business Etiquette Tips for Facebook 281

Chapter 17: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 285

Index 289

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