Part 1: The Function
What are fashion prediction companies? What services do they provide?.
Who are they? Here & There, WGSN, Promostyl, Trend Union, Peclers, Concepts Paris.
How do they work?.
Who are their customers – from designers to retailers, manufacturers, window dressers?.
Employees – designers, graphic designers, freelancers in design and illustration, photographers, weavers, knitters, printers etc.
The need to be first!.
Part 2: The Process.
What is ‘direction’?.
How they find inspiration for a new seasons themes? – instinct, travel, exhibitions, politics, social conditions, libraries etc.
Why ‘colour’ first and what’s involved? Fibre and fabric manufacturers.
Market levels catered for using relevant illustration styles.
How does the ‘look’ emerge?.
Gathering intelligence – freelance reporters, shops, retailers, freelance photographers.
Where trade fairs and international fashion shows fit in.
What is consultancy – working with customers to develop and market product.
Sampling with directional garments.
Part 3: Communicating ideas/Illustration.
As a case study (1-3):.
1. Developing trend information.
2. Generating student’s own intelligence material.
3. Developing design, for example, for three themes.
Up-to-date illustration techniques – intermediate level, using the computer and software such as Adobe PhotoShop and Illustrator (raster and vector graphics) to convincingly promote a trend. Instructions on a variety of achievable effects.
Gallery of new generation of styles.
Part 4: Promotion.
Graphic techniques and achievable effects using the aforementioned software and also page layout software such as Quark Xpress/Adobe InDesign.
Simple use of typography, corporate identity, grids?.
Contemporary promotional activities/stencil campaigns, work like Bernie Reid, Lizzie Finn, Julie Verhoeven, Deanne Cheuk, but original variations.
Gallery of new methods of promotion