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Fight For Public Health: Principles & Practice of Media Advocacy

Paperback

$49.95

Fight For Public Health: Principles & Practice of Media Advocacy

Simon Chapman, D. Lupton

ISBN: 978-0-727-90849-0 October 1994 BMJ Books 288 Pages

Description

The work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second section offers an A-Z of strategies for gaining media attention, with many entries illustrated by case histories. Covering theory and practice, the guide is intended for public health and community medicine workers, community health action groups, and students of mass communication, media studies or public health.