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Food Blogging For Dummies

Kelly Senyei

ISBN: 978-1-118-23938-4 March 2012 320 Pages


Bloggers and foodies everywhere will want this full-color book

The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more.

  • Walks you through the technicalities of starting your own food blog
  • Explores what you need to consider before your first post ever goes public
  • Shows you how to create lip-smacking food visuals using special lighting and clever effects
  • Explains SEO and how to make sure your site and recipes are searchable
  • Goes into social media and how to use it effectively with your blog

Here's everything you need to know about food blogging.

Introduction 1

Part I: Whetting Your Appetite 7

Chapter 1: The Many, The Proud 9

Chapter 2: Finding Your Niche 25

Part II: Finding Your Voice 61

Chapter 4: Is This Thing On? 63

Chapter 5: Setting Your Content Menu 81

Chapter 6: Branding Your Blog through Consistency and Frequency 99

Part III: The Soup to Nuts of Design 117

Chapter 7: The Lay of the Land 119

Chapter 8: Your Blog's Roadmap 137

Chapter 9: Getting Your Garnish On 159

Part IV: Eating with Your Eyes 175

Chapter 10: Food Photography Basics 177

Chapter 11: Gathering Your Equipment and Tools 195

Chapter 12: Styling and Photographing Food 209

Part V: Marketing & Monetization 237

Chapter 13: (Super) Marketing 239

Chapter 14: Bringing Home the Bacon 259

Part VI: The Part of Tens 283

Chapter 15: Ten Things to Know before Starting Your Food Blog 285

Chapter 16: The Ten Hardest Foods to Photograph 291

Index 297