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Food Industry and the Internet: Making Real Money in the Virtual World

Food Industry and the Internet: Making Real Money in the Virtual World

Drew Smith

ISBN: 978-0-470-99963-9 December 2007 Wiley-Blackwell 232 Pages

Description

Who is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and also those small/medium enterprises most actively pursuing e-commerce. This book concisely summarises and analyses the findings of these discussions and guides you to discover both the successful and unsuccessful strategies. If you are trying to develop a cohesive and creative online presence for your business then this book is tailor-made for you.
Preface.

Editorial Introduction.

Introduction.

Part 1: Pioneers and Turning Points.

Part 2: Stop Press!.

Part 3: Analysis.

Part 4: E-Commerce.

Part 5: The Big Players.

Part 6: USA Models.

Part 7: Net Tricks and Resources.

Index.

* a comprehensive review of who is making and losing money - and how.
* over 300 "stories" as first released on efoodnews.com
* award winning journalist provides unbiased analysis